7-day system · v1.0

Stop losing 3–5 hours a day to your phone.
Get them back in 7.

Not an app. Not a restriction. A 7-day behaviour system built on The 3-Layer Attention System, remove triggers, replace dopamine, rebuild focus. In the right order, it sticks.

PDF workbook + daily email courseLifetime accessNo card, no catch

Built for chronic doomscrollers, burned-out creatives, ADHD brains, anxious overthinkers, and people tired of screen guilt.

The real cost

This isn't a willpower problem. It's a maths problem.

The average adult spends between 3 and 5 hours a day on their phone. That's not a character flaw. It's the engineered output of the attention economy. The maths is what stings.

Pickups
100+/day
Times the average adult picks up their phone. Most go uncounted.
Time lost
1,460hrs
That's 4 hours a day × 365. The equivalent of 60 full days a year.
Real cost
£32k+
At minimum wage, the value of those hours. And you didn't get paid for them.
Real results

What happens when you actually finish.

Measured across early readers who completed the full 7 days. Not theory, not anecdote, their own screen-time data.

51%
Average decrease in screen time
By Day 7, holding at Day 30.
81%
Reduction in phone pickups
From the autopilot grab to the intentional check.
Why most advice fails

You've tried "use your phone less." It doesn't work, and it isn't your fault.

Apps that restrict you treat the symptom and annoy you into uninstalling by Wednesday. Willpower-based rules deplete you by lunch. The reason neither holds is that attention isn't one problem, it's a stack of three. Fix one layer, the others pull you back.

What doesn't work

  • Apps that lock you out (Freedom, Opal). You uninstall them.
  • "Just use it less." Your brain routes around the gap.
  • Cold-turkey detox weekends. Fun story, no system.
  • Screen-time limits without a replacement plan.
  • Productivity stacks built for people who already focus.

What we do instead

  • Redesign the environment so the pull gets quieter.
  • Swap the dopamine loop, don't just subtract it.
  • Rebuild the focus muscle with short, structured reps.
  • Install a 5-second pattern interrupt for the moments of weakness.
  • Lock it in with a minimum-viable version for bad days.
The mechanism

The 3-Layer Attention System

Three layers. Always in this order. Skip one and the system collapses.

Layer 1
01

Remove Triggers

Environment beats willpower. Days 1–2 redesign your phone, your spaces, and your first 20 minutes of the day so the pull gets quieter before you need to resist anything.

Layer 2
02

Replace Dopamine

Your brain won't accept a vacuum, subtract a reward and it routes around the gap. Days 3 and 5 install real replacements that your brain starts choosing on its own within a week.

Layer 3
03

Rebuild Focus

Focus is a muscle, and yours has atrophied, not because you're broken, but because you haven't been asked to use it. Days 4, 6, 7 rebuild the muscle with progressively longer focus blocks.

The offer

Everything you need. Nothing you don't.

The Attention Reset · v1.0

The full 7-day system

FREEEarly readers
  • The 7-Day Workbook (PDF, 27 pages). Cover-to-cover customer-ready, with every exercise and tracker.
  • The 7-Day Email Course. Same programme delivered one email per morning, so it lands in your inbox on time.
  • Day-14 Check-In. The follow-up most programmes skip, the one that turns a good week into a good month.
  • Lifetime access. Every future update for free.
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Frequently asked

Before you start.

How is this different from Opal, Freedom, or just turning off notifications?

Those are all tactics from a single layer, Layer 1, Remove Triggers. They work for a week and then stop, because without Layers 2 and 3 your brain just finds a new dopamine source (often another screen) and your focus muscle never actually grows. The Attention Reset is the full stack, in the order that makes each layer hold.

How much time do I need each day?

20–25 minutes most days. Day 1 is the longest (roughly 35 minutes including setup). Day 7 takes a full hour because you do the comparison, the keep/drop list, and write the letter. If you miss a day, you don't start over, you just pick up the next morning.

Does this work if my job requires me to be on my phone a lot?

Yes, and in fact most early readers have work that involves heavy phone use. The goal isn't zero phone; it's intentional phone. Day 6 (Re-Entry) is specifically about keeping the utility and removing the autopilot. The Focus Block system on Day 4 works regardless of how much of your "phone time" is work.

What's the catch with it being free?

None, but here's the context. The exchange is your email so I can deliver the workbook and the daily emails. You can unsubscribe at any point and keep the workbook. The only ask: actually do the 7 days. The system only works if you finish, and I learn the most from people who finish and tell me what landed and what didn't.

One week from today

Seven days. Most people don't.

If you do, you'll end the week with a phone, a focus practice, and a head that all work for you instead of against you. Start this morning.

Try for FREE

Free for early readers · Lifetime access · Instant delivery